In einer Studie im Rahmen des Projekts „Crowd-Fund-Port“ erheben wir zur Zeit, ob es Unterschiede in der Motivation und den Bedenken von Unterstützern in verschiedenen Ländern gibt.
Die Studie ist nicht repräsentativ – das kann sie gar nicht sein bei der Vielzahl an Unterstützern. Ziel ist es zu erfassen, ob es Unterschiede in den Einstellungen gegenüber Crowdfunding in den Partnerländern gibt, also ob in Polen oder Kroatien Crowdfunding anders wahrgenommen wird als in Italien oder Deutschland.
At the CEO Fall Meeting in Berlin, I held a presentation on the topic „How Crowdfunding can solve the refugee crisis“. Below you can find a list of Crowdfunding projects which I presented at the conference. I organized them according to the type of need that the project tries to solve.
How Crowdfunding predicts trends in society, how research can benefit from Crowdfunding and why it is necessary to combine Science and Crowdfunding – by Karsten Wenzlaff.
Crowdfunding platforms exist for about a decade now, and for more than five years in Germany. While analyzing this market, we noticed something peculiar: trends in society, especially trends around consumer behaviour emerge 2 to 3 years on Crowdfunding platforms before they reach the mass market. Why is this case?
Firstly, the people who are creating new Crowdfunding platforms are highly innovative. They see a gap in funding for a specific niche and then create a platform to bring together money and ideas. Not all of these platforms succeed, more often platforms are created and after a few months the platform ceases to exist. Not enough traction was created, not enough projects were shown on the platform. But for those that succeed, they can often claim to be the first to have developed an innovative funding method. Continue reading „Crowdfunding for innovation and research“
Crowdfunding is increasingly used for market-research – not just funding, but also for marketing and market research. A recent example is C.H.Wolf (Glashütte), which is raising growth funds on the German Equity Crowdfunding Platform Bergfuerst. The campaign has attracted about 200.000 Euros of its 500.000 Euro goal.
C.H.Wolf is an usual company. It can reference a history of 170 years, but has been refounded only last year. Its owners are not Berlin-type Startup people but rather settled Mittelständler – medium-sized companies which often export their hiqh-quality products, but are not often on the mind of a typical startup journalist.
Interestingly, the campaign not only serves raising the funds, but also tries to achieve a number of marketing goals. The background of the company, well-know East German watchmaker town Glashütte, is displayed favorably, recent products such as the „Special Bootsmann“ (a high-end watch for Yacht Owners) is presented as well. Some form of preselling is also evident – for every 7.000 Euros invested, investors can buy a Special Edition Watch for 2000 Euros.
Michael Norton, Professor at the Harvard Business School, is talking about the connection between Money and Happiness. For anyone into the field of Crowdfunding, this is a very educating talk. Norton cites his experiments asking people to spend money on themselves or on other people.
The interesting, yet maybe obvious result is that it makes you more happy to spend money on other people. This holds true in a lot of cultural settings – in Canada as well as Uganda. Jump to 2:22 in order to see why spending on prosocial causes makes you really happy.
On July 17th at 6 pm, I have the honour to talk about the secret to creating a start-up as a scientist. The talk is at the Green Templeton College at Oxford University. GTC, as it is called locally, is known for bringing together people with some really wild ideas and I am very thankful to be invited there. I want to encourage the young scientists to think beyond the obvious path in academics – PhD, Post-Grad, Professor:
Before graduation, many academics are thinking about their next career step. For people in technology classes, such as IT or Engineering, starting a company is often quite easy, but how about if you are a student of social science or political science, you might wonder if creating a startup is really that easy. But if you have a great idea, and maybe already a few friends that share your idea, it is actually not too difficult: with crowdfunding and the lean-startup-method it is possible to make a start with your project without burning too many ressources.
I think I will talk heavily about OpenScience as a mind-frame and a method, also about crowdfunding, but most importantly how it feels like to be an academic entrepreneur.
The event is mainly aimed at students from Green Templeton College, but all other attendees are welcome as well. Just drop us a quick note if you are interested.
Chritian Saublens of Eurada invited ECN to be a Crowdfunding meeting Thursday, 7 June, in Brussels with participants from four Directorate Generals of the European Commission, regional development agencies from across Europe and a number of crowdfunding platforms that are affiliated with ECN. More details can be found on the website of the European Crowdfunding Network.
On 28th June 2012 there will be a follow-up meeting at European Economic and Social Committee’s Public Hearing on Improving SME finance:
The European Commission presented in December 2011 a strategy to promote better access to finance for SMEs with a specific EU Action Plan which includes an increasing financial support from the EU budget and the European Investment Bank as well as a proposal for a regulation setting uniform rules for the marketing of venture capital funds.
The public hearing that will take on 28 June will gather stakeholders from SMEs and the financial community to discuss these issues. The EESC will use the results to draw up an opinion to be submitted to the European Commission for consideration in their decision on access to finance for SMEs.
The hearing will be used to draft an opinion by the EESC to submit to DG Market in order to influence the current review of legislation and regulation especially with regard to venture capital. The ECN will present next to the European Venture Capital Association.
Currently the ECN is asking for data and market research to be used for the making the case to DG Market, DG Industry, DG Information Society and DG Culture.
How to convince the European Union support the new crowdfunding industry? This was part of the discussion of the Pre-Launch Meeting of the European Crowdfunding Network in Brussels on 1st June 2012. Present were three dozen crowdfunding platforms and Crowdfunding experts from all over Europe. The meeting managed to create an exchange on regulatory issues, but to unite the diverse crowdfunding scene behind a single cause was still difficult. Could jobs, growth, innovation or disruption be such a mobilizing argument? A comment by Karsten Wenzlaff
The European Crowdfunding Network is a good idea – networking, exchanging information, lobbying the European Union and national legislators, creating industry codes and disseminating information about this emerging industry to the public is an important task. Therefore a lot of praise is due to the organizers of the European Crowdfunding Network who assembled a group of people dedicated to push for a better visibility of the emerging crowdfunding scene.
The study shall provide recommendations concerning the potential regulation of crowd-funding schemes at the European and the national level. In particular, we are interested in crowdfunding with financial rewards, such as through micro-investments or micro-credits.
Application of financial markets regulation towards crowdfunding
Policy recommendations for regulation
From the people participating in the survey, we will compile a list of crowdfunding experts in Europe. If you answer our survey, please include a little bit of a background so we can contact you again for the crowdfunding expert list before publishing it.
ikosom – the Institute for Communication in Social Media – has published its results of the first survey on Crowdfunding on German-speaking platforms. The results were published just two days ahead of the Crowdconvention, a crowdsourcing conference hosted by the Clickworker in Berlin. The survey in German can be ordered from ikosom.
No one will disagree: the popularity of crowdfunding has increased tremendously. A large number of articles in the press, of newly-initiated projects and newly-launched platforms bear witness to this phenomenon. At the moment, there are several dozen crowdfunding platforms worldwide, in German-speaking countries at least six platforms have been launched since the summer fo 2010.
The survey is the first to analyse Crowdfunding in Germany and was developed in close cooperation with the german-speaking platforms. The survey focuses on those platforms which have used the popular Kickstarter- and Indiegogo-modell of Crowdfunding for the German market. In order to be able to compare the projects, we have omitted those crowdfunding projects which were funded outside of platforms.
The survey has two parts:
A questionnaire submitted to the project creators which analyzes the positive and negative influences on the succes of crowdfunding projects.